How to successfully follow up with contacts who visit your website
Download the “About Me” Marketing Pack
When following up with a contact you do not know, such as Geographic Farm prospect, follow these general guidelines:
- Don’ts
- Don’t be up front — don’t say “you went to my website”
- Don’t be assumptive — this is not a listing appointment. They merely went to your website
- Do’s
- Say “I’m a realtor in the neighborhood and just wanted to meet you and say hello”
- Introduce yourself, give the “About Me” marketing pack and gift
- Be friendly. Build a relationship
- Ask “Have you received any of my postcards?”
- Ask “Are you thinking about selling in the next year or two?”
- Follow up
- Personal follow up note immediately
- Phone calls, pop-by, etc over time
Click Here to download the About Me Marketing Pack. This is a Zip file. Save it to your computer then copy the Word documents from it.