About this site … a personal message from Beatty Carmichael
Welcome to Get Sellers Calling You! This is a personal expression of two of my greatest passions in life — my relationship with my Lord and Savior Jesus Christ, and helping real estate agent get more listings through proven marketing tips.
When I created this site I wanted a place to share what I have learned, and continue to learn, about both of those. So this is a composite of those two topics. You’ll find this site is clearly divided into those topics focused on my faith, listed as “Radical Faith,” and those topics focused on real estate marketing, which is everything else in this site. So if you don’t share my same religious passion, just avoid anything listed as Radical Faith and you’ll be fine. But if you are a Christian and desire to continue growing in your faith while being a professional real estate agent, then check out my Radical Faith section.
So, let’s talk about what most likely brought you here, which is how to get sellers calling you…
I’ve been a professional marketer since 1997. I’ve helped sales teams and organizations grow beyond their wildest expectations. My passion is that type of marketing that gets consumers to respond, either as a lead or to actually purchase a product or service. For 15 years I worked in a number of consumer industries — accounting, legal, telecommunications, health-and-fitness, weight loss, travel and vacation. In each one I helped drive in new leads and sales. I’ve helped sales teams triple their production within 4 months, I helped one organization increase sales by $5 million a month in revenues within 28 months, and I’ve helped thousands of individual sales agents make significant increases in their personal income.
Then, in 2012, I changed and focused my efforts exclusively in the real estate industry. Since then I’ve had the privilege to work with some of the top Realtors in the country — individuals who earn over $1 million a year GCI personally, to leaders of teams who do 100-300 transactions a year, and other teams that range from 800 to over 2,100 transactions a year. With their open mindedness and a willingness to explore and test, I’ve worked with them to pioneer vastly improved ways of consistently generating seller leads and converting them to listings from almost any list. With their involvement I’ve conducted over 78 marketing tests determining exactly what works best to convert the most listings from their marketing.
My original focus began with geographic farming. I pioneered a never-done-before marketing process that consistently identified sellers before they came on the market. But many of my clients had a challenge in winning the listings. So I then worked with them to create an automated process to convert those seller leads to actual listings. Over time that led to creating more robust follow up methods to convert home valuation seller leads, eventually leading to sphere of influence and past clients.
To brag a little, I’ve helped our clients achieve outstanding success. One agent was farming a 1900 home farm and represented about 1% of the market when he started with us. 18 months later he had 22% of the market, outselling the #2 agent by over seven times. Another agent was targeting a list of 936 contacts. With our help he got about one listing a month for the first 5 months, and by the 10th month was getting 2 to 3 listings a month. Another 20 year agent was on the verge of quitting when she engaged us. Within six months she had learned about $100,000 through our efforts, rejuvenating her business.
Today, we continue perfecting those processes with a keen focus on helping agents double and triple the sales and referrals they get from their personal contacts. What you’ll find in this website is an ongoing, “living repository” of continuous updates on every conceivable topic and methodology I have learned about generating seller leads and converting them to listings. You’ll also get insights into numerous split A/B marketing tests I’ve conducted and the results they produced … all in an effort to empower you to increase your own results in generating more business.
And while there is a lot of information you’ll find on this site, probably the most important thing you can do is to subscribe to our podcast. This is a free training I do on every imaginable topic on getting sellers calling you. You’ll learn infinitely more by listening each week than you’ll get from this website alone.