Share Now

How to successfully follow up with contacts who visit your website

Following up with prospects who visit the postcard links

To follow up with contacts, it’s best to do a “live connect” — either call and speak to them by phone, or door knock and speak to them in person.  Based on agent feedback, if you do not make a live connect, you’ll get about 10% of the listings; if you live connect by phone, you’ll get around 50% to 75% of the listings; and if you live connect in person you’ll get around 90% to 100% of the listings.

To find the phone number, you can do a reverse look-up based on the address.  These sites typically provide great reverse look-up information: and

When following up with a contact you do not know, such as Geographic Farm prospect, follow these general guidelines:

  • Don’ts
    • Don’t be up front — don’t say “you went to my website”
    • Don’t be assumptive — this is not a listing appointment. They merely went to your website
  • Do’s
    • Say “I’m a realtor in the neighborhood and just wanted to meet you and say hello”
    • Introduce yourself, give the “About Me” marketing pack and gift
    • Be friendly. Build a relationship
    • Ask “Have you received any of my postcards?”
    • Ask “Are you thinking about selling in the next year or two?”
  • Follow up
    • Personal follow up note immediately
    • Phone calls, pop-by, etc over time

Download the “About Me” Marketing Pack

Click the button to download the About Me Marketing Pack below.  This is a Zip file.  Save it to your computer then copy the Word documents from it.

Download the About Me pack now