One of the easiest ways to identify sellers within a geographic farm is the “home valuation” approach. This is a simple postcard you can easily create on your own, and one of its powers is the ability to let you know who may be thinking about selling right now. There are a few “gotcha’s” you have to be aware of, though, to be successful. Watch video to learn more.
Best real estate postcards to get seller leads 1 – sellers with home valuation
With geographic farming, you can identify motivated seller leads. There are several ways that real estate agents do this all the time. One of the real estate marketing strategies to identify seller leads is the home valuation website. This is one of the easiest real estate marketing tips you can use. All you need are two things: the home valuation website and realtor postcards.
Using a home valuation website on realtor postcards to identify seller leads
To begin using this real estate agent marketing technique, you first need to buy a home valuation website. If you don’t know how, open an internet browser and type in “real estate home valuation website.” You’ll get tons of results that range from $20.00 – $30.00 a month. A home valuation website allows a prospective motivated seller to visit the website and enter their address. The site then tells them what their home is worth based on an algorithm of home facts and amenities.
In terms of what this site means for you and your real estate agent marketing tools, it captures a prospect’s address. You now know which address has been entered. This gets you real estate leads. As the potential motivated seller goes deeper into that website, they can specify how their home is set up (3 bedrooms, 2 baths). They can also request more information. As they go even deeper, the site filters out those real estate prospects for you.
The second thing you need is a realtor postcard made from real estate postcard templates. You can mail out the realtor postcards, affix them to the mailbox or use other methods. Use door hangers, real estate farming letters, real estate prospecting letters, or real estate flyers. Basically, you want whatever you send out to say, “Find out what your home is worth.” Then you provide a link to the home valuation website on your real estate mailers.
Using realtor postcards as real estate marketing tools with geographic farming
Let’s say I want to create a special postcard mailing to a certain geographic farming location. We will call that geographic farm “Madison Gardens.” In your realtor postcards you might say, “If you are thinking about selling, find out what your home is worth. Go to MadisonGardensHomeValue.com.” Then, you have that domain point to your site. That’s one way to identify seller leads.
I do want to caution you on using this real estate marketing tool though. If you use this real estate marketing strategy wrong, you’ll get a lot of people going there. You won’t be able to tell the difference between a motivated seller and people who may not actually be seller leads. If you do this real estate marketing technique right, you’ll narrow down the field and get the most real estate leads.
Here is what we’ve found—and we’ve been through a lot of testing to identify this. If your real estate mailers simply say, “Want to know what your home is worth? Go to this website” you’ll find that almost everyone wants to know what their home is worth, not just seller leads. This is because their home is their most valuable asset. As a result, you’ll get a lot of what we call false positive leads. Using the website as one of your real estate marketing strategies will give you some unsuccessful—or false positive—seller leads.
You’ve got to figure out how to narrow your results and how to make this real estate marketing strategy more effective. To do this, you want to modify your message on that realtor postcard or that real estate flyer. Narrow the focus from everyone in that neighborhood down to just those who are thinking about selling—motivated seller leads.
Creating effective real estate postcard templates that weed out false positives to identify seller leads in your geographic farm
The simplest way to reduce false positive seller leads is with a headline. Begin with something like: “If you are thinking about selling your home.” When someone receives realtor postcards or realtor flyers with this headline and they are not thinking about selling, they just toss it. If they are thinking about selling and they get that realtor postcard or flyer, they are going to read it. The first layer of filtering out the false positive real estate leads is a headline that is focused only on selling.
Your next several sentences will also continue to focus on selling. Let’s say you have realtor postcards and they contain several paragraphs. Your first paragraph needs to focus entirely on selling. Don’t even get to the fact that you are going to offer them a chance to find out what their home is worth. What we are trying to do with the content is eliminate more false positive real estate leads who have no interest in selling.
To accomplish this, the first paragraph of your realtor postcards might say: “If you are thinking about selling, there are a lot of things you need to be doing before you put your home on the market. Here are some things you need to know.” Using that in your real estate postcard template is going to start to bore the person who is not thinking about selling and they are going to toss it. But true seller leads who are thinking about selling will keep reading.
Real estate marketing strategies for your real estate postcard template that maximize seller leads
At the bottom of your realtor postcards you’ll want to end with something like, “One of the first things you want to do is find out what your home is worth. This will let you know how much you’ll get for it and how much you’ll be able to keep after you pay off your mortgage. This information will help you decide what you can put toward your next house as a down payment. I’ve made finding this information simple. Go to my website: MadisonGardensHomeValue.com.”
When you take seller leads through this funnel, you’ll wipe out a lot of non-lookers immediately. The group of prospects you now have coming through are condensed into a higher percentage of sellers. This means it’s easier to follow up with your real estate leads.
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