There are at least 10 simple “touches” you can do with geographic farming. This first one is actually one of the more powerful ones in terms of the actual results (i.e. listings) you’ll get from it. One client of mine, using this method as a key among 3 marketing approaches, went to 22% market share of a 1500 home farm in only 18 months. Watch this video to learn more.
- Simple touches for geographic farming #2 – Facebook community page
- Generating seller leads is with the “Top 10” report approach
Simple ways to touch a real estate geographic farm for realtors – door knocking
When talking about simple touches, simple real estate marketing strategies, that you can do in geographic farming, the first one that immediately comes to mind—probably one of the most valuable things you can do—is door knocking. Just go through the neighborhood and knock.
One of our real estate agents made a habit of door knocking three times a year to find motivated seller leads in the community that he was in. He lived there and he door knocked. Between three things, his door knocking, the marketing he was doing on Facebook and some things that we were doing with real estate mailers and postcards, in 18 months, he went from almost a nobody agent in that farm to controlling 22 percent of the market space. He was getting 22 percent of the listings, outselling the number 2 agent by over 7 times. A large part of his success was initially his door knocking.
Using real estate branding in lead generation to get seller leads
Here’s what happens. Studies have shown that if seller leads have met you, then the trust level and how they trust, as a realtor, you rises. Homeowners put a name and a face and a personality to you and it’s so high that motivated seller leads are 8 to 10 times more likely to call you or respond to your marketing than if they’ve never met you. Simply by using door to door knocking as one of your real estate marketing strategies is one of the most powerful things you can do.
If I were to list number one, I would put door knocking as one of the best marketing ideas for real estate agents.
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